Justin Tune (working Progress)

Not complete yet, but it is a working progress towards my final front cover.

Draft Front Cover (second Attempt)

Photo Shoot Plan

Draft front cover (first attempt)

Examples

Effects

Justin Graffiti

Josh and Harry edited

Flikr Page

http://www.flickr.com/photos/111055937@N06/

Moodboard

This is my mood board, All of the pictures on the mood board are some how related to my magazine. The pictures range from who will feature in the magazine, what adverts will feature and many other different factors that add to the end product.My magazine will contain news and upcoming events on many of the R&B singers in the UK top 40.

Photo Shoot Plan

As the genre I am using is R&B, the singers will be solo artists. I will be using pictures of male artists as this is what attracts people according to my questionnaire. Band pictures won't be used on the front cover as there are not many R&B bands. It won't be realistic. Most of the pictures below are close ups. This is because i want the picture to fill the page. I want the picture to fill the page because according to my questionnaire, the first aspect people look at is the picture on the front.I will be using myself as a model.

Front Cover Page Layout

Best Mastheads To Date

Questionnaire Analysis

Masthead Ideas 3

Masthead Ideas 2

NME. Brand identity

NME is one of the biggest music magazines around the world? As you can see from the examples above, all the magazine front covers have the NME masthead in the top left corner? This means people can recognise it and pick it out of the magazine rack over any competitors. Brand identity is all about making people see/think positive things when they see the NME logo. This brand identity is what separates the magazines on sales. The NME brand is also how they attracts such big names to star on the front of there magazine. Examples such as the Arctic Monkeys, Paramore, Lana Del Ray and many others.

Masthead Ideas 1

My Name Ideas

Here are a few name ideas that I have been looking at for the magazine name.

• AL (another Level)
• Flow
• Crunch
• Scale
• Solo
• Pulse
• Tunes
• Curve

I have chosen these names because they are all short, sharp and catchy. They will stick in peoples heads. As you can see underneath, the logo for these different names would look something like 

XXL Brand Identity

XXL magazine is an American magazine aimed at black teenage Americans. All XXL front covers contain a picture of a famous black singer. They do this so it appeals to its audience. A feature about this brand that shows good brand identity, is that the full masthead is not always on show. This means people still recognize the masthead even if there is only a small portion of the masthead on show. The bottom right magazine is a good example of this. People see the big X and instantly believe its that magazine. XXL is a big brand in America, so artists want to get there picture on the front cover as it gives any artist a good name. The brand is how they attract big names such as Chris Brown and 50 Cent.

Final Questionnaire

Q1: What age range are you in? 10-16 [ ]
17-21 [ ]
22-30 [ ]
31-40 [ ]
41-50 [ ]
51+ [ ]

 Q2:What gender are you?
Male [ ]
Female [ ]

Q3: What section of the jicnar scale are you most likely to be a part of?
 Group A (Professionals) Upper middle class, e.g. Barristers, Doctors, Executives [ ]
 Group B (Managerial) Middle class, e.g. Bank Managers, Teachers [ ]
 Group C1 (Non-Manual) Lower middle class, white collar workers, e.g. Office Workers [ ]
 Group C2 (Manual) Skilled working class, Blue collar workers, e.g. Car Mechanic, Machine operators, Construction workers [ ]
 Group D (Partly Skilled) Semi or unskilled manual workers, e.g. Assembly line worker [ ]
 Group E (Unskilled) Casual workers, dependent on state benefits, students [ ]

 Q4: What feature on the front cover encourages you to buy a magazine?
Main headline [ ]
 Brand logo [ ] Main picture [ ]
 Interviews advertised [ ]
Articles Advertised [ ]
Other(please enter other)--------------------- [ ]

Q5: What music magazine do you buy at the moment?
 NME [ ]
XXL [ ]
Vibe [ ]
Kerrang [ ]
 Q [ ] Uncut [ ]
 Mojo [ ]
Clash [ ]
Uncut [ ]
Other: --------------------- [ ]

Q6: Do you prefer to buy magazines through subscription or whenever suits you?
 Subscription [ ]
Whenever suits you [ ]

 Q7: What is your favorite colour? ------------------------------------------

 Q8: Which Magazine style do you prefer?
 

Q9:
What do you expect from a magazine?
New music                                      [ ]
Music news                                     [ ]
Upcoming events                            [ ]
Interviews and letters from singers [ ]
Music reviews                                 [ ]

Q10:
What artist do you listen to at the moment?
----------------------------------------------------

Prezi Analysis of NME

Brand identity and values for my music magazine

Brand Identity is crucial for the success of a magazine. Brand Identity is all the features of the magazine put together to make a brand. When you see the Mcdonalds logo, you think of nice food and good service. This is because they have developed a very good/strong brand Identity. To gain the most sales, you need a good brand identity otherwise know one will know who the company is and how good the magazine is.

Definition: How all the elements of the visual appearance of the product contribute to distinguish the overall brand.
Questionnaire Analysis: I am still awaiting my results to my questionnaire. The analysis at the end will determine details like, Target Market, Colour Scheme/house style, Age range and genre.
I have gone for the genre R&B as there is no magazine that puts all focus to this genre. This genre has many fans and has many people wanting to know more. That is where my magazine will come in. I want my magazine to be seen as modern and visual. I want to attract my customers through the pictures and interviews over my information. (this could change after results of questionnaire).
A massive part to the success of a magazine is how unique/original it is. If there are many magazine like it in the market, people are going to stay with the well known brands rather than change to a new unproven one.
Overall I have decided I want my magazine to be based on the R&B genre, I would also like it to be modern and unique. many other factors can be determined ounce I have results from questionnaire.

What I should include in my magazine for Plantbrook school?

The magazine I am creating is for school children at Plantsbrook School, so Plantsbrook School children are definitely my primary audience. My secondary audience will be teachers as they also need to know what is going on around the school grounds. I am going to have a section for parents as they will be reading the magazine to keep up on what is going on around Plantsbrook school. One of the most important features my magazine will contain is the list of revision websites. This allows older students to go online and revise through websites like mymaths and BBC Bite size. Some details that could attract people to buying my magazine are features like quizzes and crosswords inside. This will give students something to do at break, lunch or free periods. This will attract sixth formers as well as the younger years. The parent page will contain information like the schools expectations of pupils, rules and uniform policy. All pages will include lots of pictures to make the magazine visual and attractive.

What I have learened in relation to skills, techiques, media concepts and terminology though completig this prelimanary activity?

During this task I have learnt many things. The main factors I have learnt are the conventions of a magazine front cover/contents page.

• Masthead =The name/ logo of a magazine which is bold to introduce and attract a reader to the magazine.

Headlines =large titles which are the main articles in the magazine.

Cover lines =Text which indicates the content of the magazine, which is smaller than a headline.

Pull quotes =uotes that have been taken from the magazine's articles.

Features/ articles =the news and information which is actually included in the magazine.

Lure =pull quotes printed to make the audience want to read more.

Serif style font = A font which includes hooks, brackets and feet.

Sans-serif style font = a font that does not include hooks, brackets and feet.

Pug/ starburst =a shape with text to attract the audience to the magazine.

Layout =the structure of the magazine front cover.

House Style =the theme, colours and text that links all of the magazine together. 

Mode of Address =the formality and way the magazine speaks to it's audience.

Visual Syntax =the way in which the readers eye is drawn throughout.

Straplines =headlines in smaller font appearing below a major headline.

Hook =ethod of luring through the design.

 Banner =a coloured banner with text on it.

 Photos =the images used and how they are placed e.g. being superimposed.

Masking =cutting around a photon to superimpose it on to a background.  Gutter = space between columns on the page.

Stand first =introductory paragraph before the main article.

Stroke =line put around text or an article to make it stand out.

Use of colour = how colour is used on the page.

Drop-shadow =shadowing around a text to make it stand out.

Cropping =cutting off parts of an image to emphasise a particular aspect.

Graphics =the use of design for words and images.

The conventions of a contents page are:

·         Issue no. & Dates = the date that the magazine is published and the issue number.

·         Categories/ sections = categorizing the features of the magazine.

·         Columns = organising the text in columns.

·         Caption = a small description of the image that the caption is directly below.

·         Pictures = images related to the articles.

·         Structured layout = making the magazine structured and easier to read.

·         Pull quotes = quotes taken from the articles.

·         Title (contents) = large text to show that this is the contents page of the magazine.

·         Banners –blocks of colour with text on to make the text stand out.

·         Headlines =the main title in a large text.

·         Numbers = showing the page numbers the articles are on.

·         Colour scheme = colours that link to the house scheme.

Questionnaire, Second Draft

Q1:
How much would you be willing to pay for a music magazine?
50p-99p  [ ]
£1-£1.99 [ ]
£2-£2.99 [ ]
£3-£3.99 [ ]
£4-£4.99 [ ]
£5+         [ ]

Q2:
What artist do you listen to at the moment?
----------------------------------------------------

Q3:
How often would you be prepared to buy a magazine?
Every day            [ ]
Every week         [ ]
Every two weeks [ ]
Every month        [ ]
Every six months [ ]
Every Year           [ ]

Q4:
What feature on the front cover encourages you to buy a magazine?
Main headline                                              [ ]
Brand logo                                                   [ ]
Main picture                                                 [ ]
Interviews advertised                                   [ ]
Articles Advertised                                      [ ]
Other(please enter other)--------------------- [ ]

Q5:
What music magazine do you buy at the moment?
NME                               [ ]
XXL                                [ ]
Vibe                                [ ]
Kerrang                           [ ]
Q                                     [ ]
Uncut                              [ ]
Mojo                               [ ]
Clash                               [ ]
Uncut                              [ ]
Other: --------------------- [ ]

Q6:
Do you prefer to buy magazines through subscription or whenever suits you?
Subscription             [ ]
Whenever suits you [ ]

Q7: What is your favourite colour?
------------------------------------------

Q8:
What section of the jicnar scale are you in?
ABC1 [ ]
C2DE [ ]

Q9:
What do you expect from a magazine?
New music                                      [ ]
Music news                                     [ ]
Upcoming events                            [ ]
Interviews and letters from singers [ ]
Music reviews                                 [ ]

Q10:
How old are you?
10-16 [ ]
17-21 [ ]
22-30 [ ]
31-40 [ ]
41-50 [ ]
51+    [ ]

Questionnaire reaserch

Target Audience Research Questionnaire

-My genre I have chosen for my music magazine is R&B. examples of R&B music artists are JLS, Jason Durulo, Rihanna,  Lionel Richie, Rita Ora and Nicole Scherzinger.-My Magazine will be designed for a mainstream audience as most of the British people listen to R&B-My magazine will be be similar to most other magazines, except my magazine will have more detail and stories. Not just any random stories, the best stories from around the world.-As most people who listen to to R&B are teenagers, it will probably be best to aim the magazine at teenagers as they are more likely to buy it that anyone else.-Singers will want there stories in my magazine because it will be sold to all there listeners. This means more people will buy the product when they see that there favorite singer is on the front cover. for example, if a JLS fan walked pasta magazine with JLS on the front, they are more likely to buy it than those who don't like JLS.

Q1:What genre of music do you listen to?R&B   Pop   Rock   Jazz   Other

Q2:Do you read any music magazines already?Yes   No

Q3:If so, what magazine?

NME   Q    Kerrang   Other

Q4:Do you enjoy reading music magazines?

Yes   No

Q5:What is the first thing you look for in a magazine?

Pictures   Information   Style   Other

Q6: Who is you favourite siger?

Jay Z   Rihanna   Jason Durulo   JLS   Other

Q7: What do you think the most eye catching colour is?

Blue   Purple   Red   Yellow   Green   Black   White   Orange   Pink

Q8: Do you prefer to read articles in magazines or online?

Magazine   Online

Q9: How much would you pay for a good quality music magazine?

0-99p   £1-£1.99   £2-£2.99   £3-£3.99   £4-£4.99

Q10: What do you like to see on the front of a magazine?

Picture   Information   Headlines

Annotated Front cover

This is my final front cover. It has my masthead in the top left corner, my headline at the bottom and my cover lines on the left. I have added a pug to grab the readers interest in the top right. There is also a banner at the bottom to highlight something i want the readers to see even if they don't buy the magazine. The picture on the magazine cover is good however, It could have stand out more. I have made sure there is no text or other images overlapping the picture so it looks neat and tidy. i have put an outline on most of my text so it stands out to the background. this makes the text much easier to read. I have also tried to attract the students by adding a pull quote. If the students agree with the quote they might want to find out more about it. You can do this by reading inside.as you can see I have used the colours red, white and black as these are the Plantsbrook colours, any other colours would look silly as they don't match the schools uniform/colour scheme. I think one of the most important features of the magazine is the small motto underneath the masthead. It reads "be the best you can be" which is the Plantsbrook motto.

Annotated Contents page,.

As you can see this is my contents page. On my contents page i have included 'features' 'Interviews' 'pictures' and a 'Title'. I took my picture knowing the layout of my contents page. this is so i knew what angle i should take the photo at. I have the main title, then i have two sub titles 'features' and 'Interviews'. these are the two sub categories I have chosen. they are there to attract the reader. Having Conor Jarvis on the front will make many people want to buy the product as people are interested in what he has to say. As you can see I have stuck to the Plantsbrook colour scheme by using the couloirs red, white and black. It now looks smart to parents and teachers who open the magazine onto this page.

Planned Photo shoot. Why I picked each picture

Why i picked each picture.
On my magazine front cover, there is a picture of a girl doing her work. This is a good sized picture and is shaped well for me to put my headline and masthead in. I took this picture to use on my front cover. I took it from the right distance, so it is not too big or too small.
I have used two pictures on my contents page. One of them is a teacher teaching his class and the other one is two students doing there work. I designed my contents page layout before i took the two pictures. This was good so i knew what size and angle to take the pictures at. I knew to take one landscape and one portrait.
On my practice front cover. I took a close up of a sixth former smiling. It didn't really fit the page very well.which is why i changed the picture and the logo to fit the page better.
To take my pictures i used a tripod and a digital camera. ounce i had taken the pictures i put them onto the computer and uploaded them to my Blogger.

Some of the pictures i took.

Conventions of a magazine

There are many concepts to a magazine.
Masthead: the name or logo
headlines: Identifying important content
Cover lines: the text indicating the content of the magazine
Pull quotes: Quote that makes you want to buy the magazine
Features: Use of text and photos to indicate features
Lure: Pull quotes
Puff: A statement that is self promoting
serif style font: a font that makes use of hooks
Pug: A well placed shape with text to grab the readers eye
Layout: the composition of a magazine
House style. The rules of the presentation
visual syntax: the way the readers eye is lead through the layout
Hook: the method of luring consumers
stroke: A line put around text or shapes to make them stand out
Graphics: the use of designs and words
Banner: a colored banner with text on it.

My target audience would be 11-18 year old as they are the people who are going to be reading my magazine

Contents Page

4 big concepts of media

Layout of contents

Conventions Of A Contents Page

Things needed on a contents page:

• Image: To make the page interesting and eye grabbing
• Page Numbers & Information:Page numbers are needed so you know where to go for a certain article. A small bit of Information is also needed so you know the sort of thing you are going to be reading.
• Columns:To give the page a bit of structure
• Font Emphasis:(Italic, Colour, Font Style, Bold, Size, Banner) things that make certain text stand out to the rest of the text.
• Structured Layout:(Grids, Guidelines, Columns)
• Date:So you know what time period the magazine is from
• Issue Number: So you can tell which issue came first when you look back on your magazines. Also you can see if you missed any issues by comparing the one you bought last time.
• Editors letter: Editor gives you a small breakdown on what interesting things are going to be in the magazine.
• Subscription: Small article on subscription the the magazine. this means you get the magazine on a weekly basis.

most recent front cover

front cover practice

Magazine front cover analysis

There are many features on the front of a magazine which make the customer buy the product. In this case, the main reasons are the people on the front cover and the masthead in the top left. When people see the Arctic Monkeys on the front cover, they will want to read it as the Arctic Monkeys are music icons. NME is a massive Magazine brand. Having that name in the top left corner is the reason why most people buy the magazine every week. People buy the magazine one week, they like it so they keep buying it.

NME have used a good advertising technique by using visual syntax. This is how they position things on the front cover. They immediately attract your attention with the logo in the top left. They them attract  your attention with the smaller headlines to the left. You then read down the page until you get to the price on the bar-code at the bottom. The company hope that after reading the whole page, you think it will be worth the price. They use a quote at the top of the page to give you an idea what is going to be in the Magazine.

The quote on the front of the front of the Magazine makes people want to read more. “THE PRESS GOT EVERYTHING WRONG” in block capitals. Not only does this stand out it makes people want to find out more. Another advertising point on the front is the big AM. This is Arctic Monkeys logo. All there fans will know this. The “AM” logo is recognized worldwide. This is there main advertising point for this particular magazine.

10 logo designs

Annotated front cover